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Our Process

 Our Future-Ready Marketing Assessment isn't just an audit; it's a strategic deep dive designed to arm your team with a proactive blueprint. We'll pinpoint exactly where your current efforts stand and, more importantly, lay out a clear path forward. Our focus is on positioning you to not just survive but thrive in a competitive future, ensuring you're attracting the right students long-term.

What We
Offer

The Future-Ready Marketing Assessment


Our signature Future-Ready Assessment is a comprehensive deep dive into your current marketing ecosystem. This isn't a one-size-fits-all solution; it's a tailored analysis designed to uncover your unique opportunities and challenges. We'll meticulously evaluate:
 

  • Current Marketing Strategies & Campaigns: A thorough review of your existing digital and traditional marketing efforts, including content, channels, and messaging.

  • Team Structure & Workflows: An examination of your team's current organization, processes, and resource allocation to identify areas for optimization and efficiency.

  • Technology & Tools: An assessment of your current marketing technology stack, identifying opportunities for leveraging new platforms and tools.

  • Data & Analytics Utilization: An analysis of how your team currently collects, interprets, and acts upon marketing data to inform decisions.

  • Competitive Landscape & Benchmarking: Insights into how your marketing efforts compare to those of peer institutions and leading for-profit education providers.


What you'll get:

  • A detailed report outlining your current marketing strengths and areas for improvement.

  • Actionable recommendations for incorporating modern marketing best practices immediately. We'll give you a step-by-step guide and timeline based on your team and current capabilities.

  • Strategic insights on adopting winning elements from successful for-profit education models. We'll show you how to leverage key winning components of multi-million dollar education brands - but we'll make sure they are scaled for your capabilities.

  • A clear roadmap to position your team for sustained success. Timelines, tools, and infrastructure suggestions at various budget levels and guidance on how to proceed.

  • Custom workshops and trainings for your team to help generate team and leadership buy-in for your vision and direction.

  • Presentations built for you to share with campus partners and collaborators to help build a foundation for collaborative marketing acceleration across campus.

 

We Don't Just Deliver Reports, We Deliver Results and Readiness.


Unlike typical consultants, our partnership with you extends far beyond a comprehensive assessment. We know a report, no matter how insightful, only goes so far. That's why we provide tangible support and ready-to-implement tools you can use immediately. This includes everything from refined messaging frameworks to optimized campaign templates and detailed workflow guides, all designed to integrate seamlessly into your current operations.

We're also committed to empowering your team. We offer free training and dedicated support to help them embrace and master new strategies, ensuring they're confident and prepared for the changes ahead. We don't just tell you what to do; we equip your team to do it, turning insights into sustained success.


Beyond the Assessment


Our commitment to your success extends beyond the initial assessment. We offer a range of additional services to help you implement our recommendations and ensure long-term growth:
 

  • Strategic Marketing Roadmap Development: Collaborative creation of a detailed, phased plan to execute your new marketing strategy. 

  • Team Training & Workshops: Customized sessions to upskill your team in areas such as digital advertising, content marketing, SEO, and CRM utilization.

  • Performance Monitoring & Optimization: Ongoing support to track the effectiveness of new initiatives and make data-driven adjustments.

  • Technology Integration Guidance: Assistance in selecting, implementing, and optimizing new marketing technologies.

  • Access to Skillsets: Guidance and direct assistance in accessing contractors or consultants who can help you uplevel your marketing in specific areas identified in our report findings.

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